About Me

Elaine Turcotte Alexander

Because As Moms, We Don’t Have the Same 24 Hours

I’m Elaine, a business strategist and Mindset coach for therapists and health practitioner moms who want to build a sustainable, thriving business—without burnout.

I’ve spent over two decades growing businesses in different industries, working inside three different clinics in different capacities, and coaching entrepreneurs on how to scale without sacrificing what matters most.

My life took a major turn when I met my husband at 39—and six months later, I was pregnant with our daughter. Suddenly, everything shifted overnight.

I thought I’d take a full year off from my business, but five weeks later, I was back at it—caring for my newborn from 5 AM to 5 PM and working with clients from 5 PM to 9 PM. It didn’t take long before I realized that this wasn’t sustainable.

As I balanced motherhood, my business, and a masters program in the neuroscience of mental health, I decided to transfer to Yorkville’s MACP program. That’s when I saw just how many health practitioners struggled with the business side of things—the stuff they don’t teach you in graduate school.

In talking with other students, I heard stories about practicum struggles, lack of business knowledge, and the overwhelming mental load of trying to juggle it all. That’s when a lightbulb went off.

For 2.5 years, I had been helping real estate agents systemize and scale their businesses so they could grow without sacrificing their families. I realized it was the same problem—just a different industry.

That’s why I created The Reclaimed Practice

My Approach

You’ll never hear me say, just get up at 5 AM and hustle.

Growing a business while raising a family isn’t about working more—it’s about working smarter.

Strategic Growth Helping you attract the right clients and team, increase revenue, and scale without burnout.
Mental Load & Burnout Prevention
Because your business isn’t the only thing you’re managing—you’re also running a household and a life too.
Smart Systems & Boundaries
So you can create a business that fits your life instead of running you into the ground.

Why Work With Me?

✔ 20+ years of experience in business growth across multiple industries.

✔ Inside knowledge from working in three different clinics and seeing how the business side of healthcare really works.

✔ A therapist-in-training who understands the unique challenges of health practitioners.

✔ A mom (girl mom!) balancing it all, just like you.

✔ A world traveler who believes your business should support your life—not the other way around.

Reclaim your time, impact and business.

You became a therapist or health practitioner to help others. But that doesn’t mean you have to struggle to build a business that works for you.

I’m here to help you grow in a way that’s sustainable, profitable, and aligned with your life.

If you’re ready to step beyond burnout and build a business that truly supports you, let’s connect.